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De Beers Ends Lab-Grown Engagement-Ring Test

Lightbox, De Beers’ lab-grown diamond brand, has called off its trial of engagement rings, citing a lack of business prospects.

“Through the test, the company deepened its understanding of LGDs [lab-grown diamonds] and evaluate the changing landscape and consumer perceptions associated with them,” De Beers said in a statement Wednesday. “Lightbox will continue to focus on where it sees the most promising future opportunities in the sector — in fashion jewelry and in loose stones at accessible price points — and will not sell [lab-grown diamond] engagement rings.”

Lightbox quietly introduced a small line of engagement rings in June. The industry reacted with a mixture of anger and, in some cases, a lack of surprise, since the company had gradually been rolling back some of the claims it made about synthetics when Lightbox launched in 2018.

The test reinforced De Beers’ view that the “commercial proposition for many [lab-grown] engagement ring offers is likely unsustainable,” it added. Retailers already need to double the number of synthetic-diamond carats sold every two years to maintain a flat absolute gross profit, management explained.

A recent De Beers consumer survey found that the primary motivation for buying lab-grown was price, the miner continued.

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engagement rings

Killer’s dad moans he’s out of pocket after paying for engagement ring | UK News

Killer's dad moans he's out of pocket after paying for victim's engagement ring

‘Jealous and insecure’ Kashif Anwar pushed Fawziyah Javed off Arthur’s Seat in Edinburgh (Picture: PA)

The father of a man who murdered his pregnant wife used publicity over the case to complain about the cost of the victim’s engagement ring, it has emerged.

Mohammed Anwar’s son Kashif, 29, shoved Fawziyah Javed, 31, over a cliff at Arthur’s Seat in Edinburgh in September 2021, following months of abuse.

The killer was jailed last year, but the case has received renewed interest in the wake of a Channel 4 documentary revealing how Fawziyah documented the abuse before she died.

Secret recordings she made on her phone – as well as her dying words uttered to a passer-by – would become a ‘pillar’ of the evidence against Kashif Anwar.

In the documentary, Fawziyah’s family condemned the killer’s parents for showing ‘no remorse’ and making public gestures of support for him in court.

In an interview filmed at Edinburgh High Court during the trial, Mohammed Anwar moaned that a £6,300 engagement ring which he paid for had not been returned by police.

He said: ‘When Kashif got engaged he said “Kashif I want a diamond ring”.

‘You know how much that costs me? £6,300.

engagement rings

Thinking about presenting this year? These are the top ring trends for 2024 and how to choose the right ring for you

CHOOSING an engagement ring is one of the biggest decisions you can make.

If you’re thinking of popping the question this year, then we’re here to help make that decision a little easier and reveal the top ring trends for 2024.

From pear-shaped to solitaire and cluster rings, there are plenty of engagement rings to shop

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From pear-shaped to solitaire and cluster rings, there are plenty of engagement rings to shopCredit: Beaverbrooks

Regardless of who proposes the most important essential is a ring to symbolize your dedication to one another.

In recent years, there has been an increase in people shopping for engagement rings online, as it allows a little more secrecy when shopping for the milestone moment and helps to maintain the element of surprise.

As we mentioned earlier there are plenty of styles, cuts, gems, metals and shapes to choose from when shopping for engagement rings wherever you choose to shop.

Some may prefer classic engagement rings, which are typically a high-spec solitaire diamond on a yellow gold or platinum wedding band.

However, some may want to buck the trend with a three-stone ring, including sapphires or emeralds, or a unique vintage design.

Speaking of unique engagement rings, personalization is growing in popularity as well as the option to create a