Ainsworth Jewellers partners with local Porsche dealer

Ainsworth Jewellers has announced a new deal with Porsche Preston as part of a new marketing campaign to launch the brand’s latest electric model, the Cayenne Electric.

The collaboration sees Helen Dimmick, director of Blackburn-based Ainsworth Jewellers, feature in a new video for the Cayenne Electric, which celebrates a shared commitment to craftsmanship, precision, heritage and excellence.

The film explores the values that have shaped Dimmick’s career while showcasing the new Cayenne Electric as a natural companion to her busy working life, from the Ainsworth Jewellers showroom in Blackburn to meetings at Brabners Solicitors and a client visit in the Ribble Valley.

The video follows Dimmick as she travels across Lancashire, with the Cayenne Electric connecting each chapter of her day, highlighting the luxury SUV’s capabilities and Dimmick’s passion for her work. This passion for her work is rooted in her extensive experience in the jewellery industry, which spans auctioneering, gemmology, and luxury jewellery, and includes training with renowned companies like Tiffany & Co. in New York.

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Helen Dimmick said: “Whether it’s a beautifully engineered car or a beautifully crafted piece of jewellery, perfection is never accidental. It’s the result of passion, precision and thousands of small decisions made with extraordinary care. This attention to detail and commitment to excellence is something that she has developed over the years, having discovered her passion for jewellery at a young age and going on to build a successful international career.

Amy Lancaster-Hall from Porsche Preston added: “Our relationship with Ainsworth Jewellers is a wonderful opportunity to bring together two businesses that understand the importance of heritage, craftsmanship and innovation, while always looking to the future. The collaboration is also a sign of the power of authentic storytelling, as the video features real people and real experiences, rather than models, making it a more relatable and engaging watch.

They share a commitment to excellence, which is reflected in their work. The partnership between Ainsworth Jewellers and Porsche Preston is based on their shared values. As a fifth-generation family business, Ainsworth Jewellers has a rich heritage, with Helen Dimmick and her husband Phil Ainsworth working together to continue the family’s legacy while developing the business for future generations, a goal that aligns with Porsche’s own commitment to innovation and excellence.