Jewellery group adopts synthetic diamond term
The World Jewellery Confederation (CIBJO) has officially adopted “synthetic” as the exclusive term for diamonds previously labeled “lab-created” or “lab-grown.” This ruling follows pushback from industry stakeholders, including a late-stage appeal from “senior industry participants” who urged delaying the naming decision.
The report states that terms like ‘lab-grown’ and ‘lab-created’ are commonly found in global markets. However, for international communication, ‘synthetic’ is advised as the clearest label to reduce confusion and ensure consumer clarity.
Clarity in the Jewellery Industry
CIBJO emphasizes precision in nomenclature, principles, regulations, and standards during industry discussions. Distinguishing between natural and lab-made stones clarifies choices for buyers who may not grasp the complexities of a rapidly changing market. For example, shoppers might not recognize the technical differences between materials, treatments, or production methods.
Jewelers who carefully source and describe items are safeguarded by accurate labeling. Clarity in product descriptions should not be seen as a sales obstacle but as a means to support trust. The absence of such clarity in the pearl sector has raised concerns for years.
A pearl is defined as a calcified structure formed by concentric layers around a core, produced organically by a living mollusk. However, shell segments where a blister, or mabé, pearl is cultivated via a domed implant are also labeled as ‘pearls.’ This creates confusion for buyers, as these items differ in structure, origin, value, and expectations.
The Importance of Accurate Description
The issue occurs when these distinctions are not clearly communicated at the point of sale. Similar to the uncertainty surrounding full, doublet, and triplet opals, the lack of differentiation between a complete pearl and a shell fragment is problematic. Opal confusion often arises because they appear identical from above but vary significantly in construction, pricing, and maintenance needs.
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The industry bears this responsibility. Clear product descriptions on labels, invoices, or websites provide retailers with reliable talking points, simplifying discussions and minimizing misunderstandings.
In the interests of transparency and accurate advertising description, the trade would be well served by more precise descriptions of the nature of the product on offer. Opals should require a declaration of full, boulder, doublet, or triplet; pearls should carry descriptors of natural, cultured, or mabé. This approach is not about diminishing the appeal of alternative, manufactured, or composite products; it is about ensuring that what is sold is described honestly and consistently.
David Wheeler, Co-Owner of The Artist Goldsmith, notes that the jewelry industry has long relied on consumer trust. Customers make major purchases based on both visual appeal and the industry’s claims about a gem’s origin, composition, treatments, and worth. Trust is easily lost but hard to rebuild, making accurate descriptions critical for maintaining transparency.
In New Zealand, where David Wheeler is based, the importance of accurate description is particularly relevant. The country is known for its Paua Pearls, which are often marketed as being of great rarity and carrying prices comparable to established gemstones. However, the distinction between Paua Pearls and other types of pearls is not always made clear, leading to confusion among consumers.
Transparency in the Industry
A salesperson’s vague understanding of a product can be concerning, as seen in the case of New Zealand ‘Paua Pearls’.
The World Jewellery Confederation’s decision to recommend the term ‘synthetic’ for lab-created diamonds is a step towards eliminating ambiguity and bringing clarity to the consumer. As the industry continues to evolve, it is essential to prioritize precise nomenclature and accurate description to maintain trust and confidence among customers. The use of accurate descriptors can help reduce confusion and ensure that customers are informed about the products they purchase, and a jeweller in Richmond, New Zealand, has 45 years of experience in the industry.
